| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | ISB123 | Merck, Darmstadt: Sustaining Legacy Beyond 350 Years | Bhatnagar, Navneet;Ramachandran, Kavil;Calabro, Andrea;Ray, Sougata | General management | Biotech and medical industry strategy and decision analysis( 3315E005 ) |
| 2 | 9-514-112 | Johnson & Johnson: The Promotion of Wellness | Quelch, John A.;Knoop, Carin-Isabel | Marketing | Biotech and medical industry strategy and decision analysis( 3315E005 ) |
| 3 | BAB696 | Intelligent Medicine: The Novartis-Proteus Alliance | Dhebar, Anirudh | Marketing | Biotech and medical industry strategy and decision analysis( 3315E005 ) |
| 4 | BEP296 | Past, Present, and Future Opportunities for Mobile Marketing | Garris, Molly;Mishra, Karen E. | Marketing | Biotech and medical industry strategy and decision analysis( 3315E005 ) |
| 5 | IES735 | Roche: The Investment Decision Dilemma | Serrano, Alejandro;Kraiselburd, Santiago | Operations management | Biotech and medical industry strategy and decision analysis( 3315E005 ) |
| 6 | 9-318-105 | Merck CEO Ken Frazier Quits President Trump''s Advisory Council | Zelleke, Andy;Tilley, Brian | Other | Biotech and medical industry strategy and decision analysis( 3315E005 ) |
| 7 | CMR628 | Adapting to Fast-Changing Markets and Technologies | Day, George S.;Schoemaker, Paul J.H. | Other | Biotech and medical industry strategy and decision analysis( 3315E005 ) |
| 8 | IN1630 | Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World | Kim, W. Chan;Mauborgne, Renee;Pipino, Melanie | Other | Biotech and medical industry strategy and decision analysis( 3315E005 ) |
| 9 | R2005L | How to Win with Machine Learning | Agrawal, Ajay;Gans, Joshua;Goldfarb, Avi | Other | Biotech and medical industry strategy and decision analysis( 3315E005 ) |
| 10 | TB0585 | Pfizer and the Spinoff of Upjohn | Inkpen, Andrew C. | Other | Biotech and medical industry strategy and decision analysis( 3315E005 ) |